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RICHMART VINTAGE has ideas how to promote 'made in Bulgaria'

And why not? Let everyone help to make this a reality!

* Richmart Vintage contest supports designers and formations for Bulgarian folklore dances with the prize of 15 000 levs.

Participants in the conference:

  • Martin Yordanov

  • Hristo Dimitrov

  • Dean Manev

  • Alfredo Tores

  • Dance formation Richmart

  • Prof. Lubomir Stoykov

Как да се утвърди марката

Mr. Yordanov presented the main goals of the Richmart Vintage Project. The idea is to promote the Bulgarian folklore through different levels.

Как да се утвърди марката

A part of the conference was an attractive demonstration made by Richmart formation and Alfredo Tores. They danced Bulgarian folklore dance in the accompaniment of salsa music.

Как да се утвърди марката

The conference's participants had some good ides how to promote the Bulgarian folklore:

  • On 24th of May (Sunday)на 24 май (неделя)emigrants and bulgarians live abroad to make a video how dance the Bulgarian dances and upload them on the Internet.

  • celebrities to make a video how dances Bulgarian dances and upload the videos (it is just like the ice bucket challenge)

  • to buy more Bulgarian products, to be supported the Bulgarian industry




  • To help the approval of the 'MADE IN BULGARIA' label. All Bulgarian industries to unite in a common goal and to show their advantages on the global market. Bulgarian folklore dances and fashion can help a lot with their attractiveness for the realization of this project:
    - there are more than 1,000 choreographers and more than 100,000 folklore dancers in Bulgaria, dancing in professional and amateur groups;
    - the Bulgarian fashion industry has over 150,000 employees in 3,500 companies. The collections of many world famous brands are produced in Bulgaria.  
    The approval of the 'MADE IN BULGARIA' label would be good for the Bulgarian economy. This will keep the existing work places and will create new ones.


Как да се утвърди марката


  • To make Bulgarian folklore dances popular worldwide. To give a chance of THE MAGIC OF THE BULGARIAN FOLKLORE DANCE TO CONQUERE THE WHOLE WORLD! The Bulgarian folklore is the world's richest in rhythms folklore. It has an important contribution to the musical culture of Europe and the world. Its amazing abudance should not stay hidden. The Bulgarian folkore is in what Bulgaria is a world leader. Professional dancers notice that the Bulgarian folk dances positively impact pople's health. Active dancers extremely rarely have cancers or spinal curvature. If this observation obtain a scientific justification, this would lead to a global interest in Bulgarian folklore dances. UNFORTUNATELY, DUE TO A LOW NATIONAL CONFIDENCE, MUSIC IN BULGARIA IS MAINLY COPPIED FROM OTHER COUNTRIES: 'Old urban music' - copies music from Germany, Czech Republic, Hungary, France, 'pop music' - copies music from the USA, Italy and England, 'folk music/chalga' - copies music from the Greek, Serbian and Gypsy rhythms.AND THE GREAT MUSICAL AND CULTURAL HERITAGE OF THE BULGARIANS GRADUALLY DISAPPEARED AND IS DESTROYED. THIS IS A BIG LOSS NOT ONLY FOR THE BULGARIANS, BUT FOR THE WHOLE WORLD.

Как да се утвърди марката

Как да се утвърди марката
Some of the ideas:

*To professors and doctors in medicine:
– to give their expert opinion on the positive impact of the Bulgarian folklore dances for human's health. To write articles or make videos in English and other foreign languages;
- to work for the scientific justification of the active dancer's observation that people who dance regularly, have cancer or spinal curvature extremely rarely. This would lead to a global interest in Bulgarian folklore dances.
*To fitness instructors, aerobic trainers and choreographers:
- to create a new aerobic style, based on the diversity of the Bulgarian folklore dances.
*To dance ensembles and amateur clubs:
- to make videos of their training, which to inspire aerobic clubs;
- dancers to make videos how dances impact their lifes and to share it via Internet (in Bulgarian, English, German, etc.).
*To the choreographers of modern ballet:
- to include folk dances elements in their performances.

* To the choreographers of Bulgarian folklore dances /more than 1,000 in Bulgaria/:
- to create a foundation, keeping Bulgarian folklore;
- to put the focus on one or two folklore dances from each region /Dobrudjanska, Shopluka, Miziya, Trakiya, Rodopi, Makedoniya/ and give the world the opportunity to get to know our culture. The world already knows Sirtaki, Tango, Rumba, Salsa, and if we come together in one general idea we would be able to reach the same level of popularity/;
- to create a choreography for Bulgarian folklore dances, which can be performed to contemporary music /pop, hip-hop, rap, jazz, rock, etc./. In this way, Bulgarian folklore dances will reach new stages - music videos, fashion shows - at the presentation of collections, clubs, discos, advertising campaigns, corporate parties, proms, weddings;
- to create show performances with Bulgarian folklore dances /like Lord of the dance and their modern interpretation of Celtic dances/;
- to be made a research - which show bands, dance groups and ensembles from other countries, dancing their traditional dances are world famous and how did they do it;
- to be established NATIONAL FOLKLORE ENSEMBLE, which to make a world tour /Each group of professional dancers to choose one couple and using their budgets and sponsorship to complete the initiative/;
- to be made a project for a Guinness world record including Bulgarian folklore dances - this would be a good publicity;
- each choreographer to create a dance school to give over his skills to the amateurs;
- to promote video tutorials of folklore dances;
- to create franchise 'how to create a dance school for Bulgarian folklore dances worldwide';

* To the Ministry of Tourism:
- to advertise the biggest festivals in Bulgaria to gain worldwide fame. This will attract many tourists/like the Festival in Rio de Janeiro, Brazil, for example/

* To Bulgarian tour operators:
- to develop the folklore tourism in Bulgaria;
- to develop tourist packages, offering Bulgarian folklore dance trainings (and video records of them) as an attraction;
- to participate in international tourism fairs with packages for folklore tourism in Bulgaria.

* To the Ministry of Education and Science:
- to hold national competitions in folklore dances between schools;
- to create textbooks about the Bulgarian folklore;
- to conduct classes in dancing with professional dancers for teachers.

* To all Bulgarian fashion designers:
- to include traditional Bulgarian embroidery and symbols in their collections /in 2014, world famous fashion designers John Galliano and Gucci used Bulgarian folklore motifs in their creations/ /You can participate with your designs in RICHMART VINTAGE contest for fashion designers;
- in the presentation of their collections to include not only models, but also Bulgarian folklore dancers.

* To modeling agencies:
– to include Bulgarian folklore dancers as their faces.

* To Bulgarian musicians and singers:
– to include Bulgarian folklore elements in their music and videos.

* To a world-famous musicians and DJs:
- to be invited to include Bulgarian rhythms and elements of Bulgarian folklore dances in their music and videos.



To promote the Bulgarian national dances in the country and around the world.

The contest is diviede in two different parts:

  • CONTEST RICHMART VINTAGE FOR VIDEOCLIPS - FOLKLORE DANCES AND FASHION: - Total prize - 10 000 levs /divided in 5 stages/: There can participate professional dance groups, amateur dance groups, dancers from wedding ceremonieseniors, dancers from proms. RICHMART VINTAGE.



             A) men's suits, jackets and coats;
             B) ladies' jackets and coats;
             C) children's and teenagers' jackets and suits.
In the contest may participate:
            A) designers-students (in schools, colleges and universities);
            B) independent designers;
           C) fashion companies;
           D) Bulgarians from the country and abroad, as well as foreigners who use Bulgarian motifs in their designs.

Send your application forms to RICHMART LTD

Добавено на: 27 February 2015|16:14:14

Добавил: Redaktor
Категория: NEWS, Events
Етикети: Made in Bulgaria, RICHMART VINTAGE, designer, dances, folklore, conference
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